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What You Should Know About Google’s Latest Broad Core Algorithm Update
Background Google’s Public Liaison of Search Danny Sullivan in a tweet confirmed that they have officially rolled out its broad core algorithm update earlier this month. There was a buzz in the search...
View ArticleNot Exactly a Match: The Evolution & Impact of Match Types
Background Google defines “exact” as: precise or not approximated in any way, and “broad” as: covering a large number and wide scope of subjects or areas. However, over the past few years, Google has...
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Webinar: Resolution Media Talks New People-Based Programmatic Strategies
Two-thirds of digital ad spend will be traded programmatically in 2019. As spend rises, marketers and advertisers are under pressure to implement the right strategies to reach their business goals....
View ArticleNine Notable Takeaways From Facebook’s 2019 F8 Conference
This year marked Facebook’s 10th annual F8 developer conference and Mark Zuckerberg used the event to unveil a fundamental shift in Facebook’s mission. He said, “The Future is Private,” and went on to...
View Article10 Highlights from Google Marketing Live 2019
Last week, over 5,000 people from 68 countries descended upon San Francisco’s Moscone Center for the annual Google Marketing Live (GML) conference. Omnicom was well represented across agencies,...
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Facebook Campaign Budget Optimization
Background Facebook is officially migrating all campaigns to Campaign Budget Optimization (CBO) this September. While CBO has been available in Ads Manager since November 2017, historically, campaign...
View ArticleFive Key Announcements from Kenshoo’s K8 2019
On Wednesday, June 12, Kenshoo hosted their annual K8 West conference at the Filoli Gardens in Silicon Valley, bringing together digital advertisers and publishers from all over the globe for a day of...
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It’s About Time: Instagram Offers Branded Content Ads
Background Branded Content Ads, a functionality that has existed for Facebook campaigns since April 2016, will now be available on Instagram for advertisers to promote creators’ branded organic posts...
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Google Plans to Sunset Average Position with Prominence Metrics
Summary Google recently introduced four new “Prominence Metrics” giving advertisers more clarity about where, and how often, their search ads are appearing. Not long after, they announced they would be...
View ArticleGoogle Announces Close Variant Expansion for Phrase Match and Broad Match...
Background Google recently rolled out an update to expand the query mapping of Phrase Match and Broad Match Modifier (BMM) keywords. Because this update is a definitive change to the most fundamental...
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